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John Smith

Sales Account Executive

Cake Rusk

Packaging

Project Deliverables

Branding
Art Direction
Packaging

Overview

Cake Rusk, known for its delicate taste, teamed up with Fuego to rebrand and redesign its packaging in order to win over both traditional and modern consumers. We came up with a visual approach and refined packaging that paid homage to its heritage. Our team reworkedthe brand identity to make it more memorable and aligned marketing efforts with its goals. The result was a refreshed, cohesive image that appealed to both new and returning customers.